Logo
For the monogram, my client wanted the brand's initials "MR" fused within a diamond shape. The challenge was achieving this without excessive negative space and disproportionate type.
Inspired by the adidas logo, where stripes fit diagonally into a triangular shape, I envisioned evenly spaced diagonal stripes within the diamond. These stripes I then developed into type by Combining sharp triangular points on the vertices creating a clean and balanced negative space across the monogram to form skewed logotype that tessellates seamlessly within the diamond shape.
My client also mentioned She desired a luxury and on-trend feel for the brand. Taking this into account the logotype draws inspiration from sans-serif fonts, which are currently used by top fashion powerhouses like Burberry, Gucci and Saint Laurent to achieve a modern and clean aesthetic.
Logo Grid
To create the final monogram, I started by opening a final sketched draft of the logo in Adobe Illustrator. I then traced half of the diamond shape to create a symmetrical diamond shape by flipping it. With the base diamond shape established, I evenly spaced four diagonal stripes across it. Next, I worked on forming the letters, ensuring they followed the same four angles without breaking the boundaries of the diamond.
Double headed bird wreath vector design
Section of Instagram post carousel 1
Section of Instagram post carousel 2
Logo Presentation: Logo Grid, Anchor Points and Logotype separation.
MacBook website Mock-up and advertisement created in Photoshop.
iPhone mockup and advertisement created in Photoshop.
External Brand photography edited in Photoshop.
Store Sign Mockup/ Logo presentation.
External hoodie photography with painted floor graphic edited in Photoshop.
Laurel Wreath Crest Tee mockup created in Photoshop.
Laurel Wreath Crest Logo design created in Adobe illustrator using vectors.